BUSINESS INFORMATION a. How would you describe your company/business to someone who has no knowledge of its existence? b. Do you have a tagline or slogan? Would you like to see it incorporated with the logo? c. What do you want your new logo to communicate about your company or products? d. Let us know if there are any additional strategic considerations that may affect the logo's design (optional). COMPETITION Describe your direct competition. Please provide URLS for their websites, if available. APPLICATION Please describe how and where your logo would most commonly be displayed. Please list as many as you can. (ex. Outdoor/indoor signage, on-screen (TV, film, web), print stationery etc...) CREATIVE CONSIDERATIONS a. Let's confirm your logo's overall tone and character. How do you want your identity to “feel” (e.g. corporate, friendly, minimalist, serene etc)? b. Please list any color preference/ideas for the logo. INSPIRATION a. What logos have you seen that you like, are comparable or catch your eye? (include URLs or company names if possible) b. If you could choose only one thing someone would remember about your identity, what would it be? ADDITIONAL NOTES AND OTHER CONSIDERATIONS a. Please fill us in on any other particulars that you think might affect your identity design. Thank you for taking the time to complete this questionnaire!