Primary Principals’ Collective Bargaining (PPCB) represents a modern and collaborative view of the principle of collectivism that underpins representation in the workplace. Having principals represented by their own bespoke voice enables protection from the risk of principals’ voices being subsumed by others in the vast education workforce.

We worked with Perry Rush, the president of The New Zealand Principals’ Federation to create the PPCB identity and logo, and carried out and directed a photoshoot at the Island Bay Primary School in order to generate the photographic assets for the website. The resulting site gives PPCB a credible online voice and enables New Zealand principles to signup to the union.

SkillsWeb design, Identity, Photography