Zealana – New Zealand’s premier wool exporter – engaged us to help present their stunning range of yarns to the world. Our brief was to work with Zealana’s in-house marketing team and create unique, effective promotional materials. We designed these so keen knitters around the globe, with an eye for sustainability, would be inspired to use Zealana’s innovative products.
Part of the challenge was to design communications that would appeal to Zealana’s customers, both locally and internationally, without relying on trend-driven motifs.
With New Zealand’s clean-green image at the core of the message, we produced a large number of posters, in-store promotional material, ads, trade-show booths and packaging which have wended their way to Zealana’s loyal customers all over the world.